Advanced Logic Branching


You can also create detailed logic equations by utilizing the “AND,” “NOT,” and “OR” operators. 

“AND” Operator Example

You have two questions, an Education Quota and Q1 asking respondents to specify the field of study in which they had earned a degree.

You can ask a question targeted only to respondents who've had a Post Graduate Study or Degree, and specify a degree in Business Administration.

To do this:

  1. Choose a question type. For this example we will use a Single Selection question asking the respondents who their favorite guest speaker was.
  2. In the Logic Branching section, type “Education” and select “Post Graduate Degree or Study.”
  3. Type “AND,” then press “Enter.”
  4. Type “Q1” and select “Business Administration.”
  5. Now this question only goes to respondents who have completed a Post Graduate Study or Degree AND their field of study was Business Administration.


“NOT” Operator Example  (Termination Point Questions)

Let’s say you need your panelists to have visited a Walmart in order to complete the survey. You can create a multiple selection question asking which stores they have visited, and if Walmart is “NOT” selected, their survey will be terminated.


  1. Create your preliminary question. In this case: “Which of the following stores did you visit in the last month?”
  2. Create a Termination Point question by clicking on “Termination Point” under “Advanced Tools” on the left menu.
  3. In Logic Branching, click on “NOT,” then press “Enter.”
  4. Type “Q3” and select “Walmart.”
  5. Now the survey will terminate respondents who did not visit Walmart


 “OR” Operator Example (1)

Now let’s use another example. You want to direct a question only to males age 18-24 or females age 34-54. You can do this by creating a follow-up question and using the “OR” Operator in the Logic Branching section. Use parentheses to group your logic branching sections together. In this case, you will type: (Gender-Male AND Age-18-24)OR(Gender-Female AND Age-34-54) because you want to group the Male with Age Age 18-24 and Female with 34-54.

“OR” Operator Example (2)

Let’s say you asked respondents to rate an experience on a scale of 1-10 in Q3. If you want to direct a follow-up question to people who did NOT chose a 9 or 10, then you would do the following:

  1. Create a new question (Q4).
  2. Write the following logic statement: XXXX
  3. Now the survey will ask the follow-up question to anybody who selected answer choices 1-8.


Intensity Scale and Logic Branching

If you chose an Intensity Scale question, you may direct a follow-up question to people who chose answers between certain ranges. For example, let’s say Q3 asks panelists to rate an experience on a scale of 1-10, using the Intensity Scale question type. To direct a follow-up to panelists who gave a rating of less than 8, you would write the following in the Logic Branching section: XXXXX

Now anyone who rating the experience at less than 8 will receive a follow-up question.