Multimedia

There are several ways to enhance your survey by incorporating images, audio, and video in your questions, or asking respondents to provide them with their answers.

Audio Capture questions ask the respondent to record and submit an audio response. For example, you can ask respondents to give you product evaluations, reviews or opinions – in their own words.

Image Capture questions ask the user to take a picture of products, store displays, ticket stubs, receipts, or other items that pertain to the study. It's typically used to verify that a respondent has visited a particular location or seen a product.

Video Capture questions ask respondents to shoot and submit a video, often while reacting to products in their own words.

Image Display questions show an image to the respondent and are usually followed by a series of questions relating to that image.

Heat Map Display questions ask respondent to click on a location within the image and add a comment on what they see. You can ask them to identify the visual elements that stand out.

Video Display questions are used to display a video file for evaluation, and are usually followed by a series of questions relating to that video.

Media for Promotional Usage: Audio, images, and videos collected from MFourDIY® panelists cannot be used for promotional or marketing purposes. Privacy considerations and agreements between panelists and MFour require that any and all data, media captures, and media files that panelists submit in response to surveys are for research purposes only. Surveys asking panelists if video or images can be used for promotional or marketing purposes will be rejected.