Quotas allows you to target panelists who meet the criteria you want to specify. You may use a single quota or a combination of quotas to fine-tune your targeting.

Demographic Quotas

Demographic quotas allow you to target by demographic characteristics such as age, gender or ethnicity. Please make sure your quota totals equal the sample size. Otherwise you will not be able to save the quota.

The autofill button next to the quotas section in the Question Editor evenly distributes the remaining quota percentages across the unfilled quota responses. To edit a quota after autopopulating the options, you can make your new choices manually or click the autopopulate button again to update the previously autopopulated fields.

Gender lets you set l the number of male and female respondents you want to include in the survey.

Age lets you set the age ranges you want to target. You can create several age ranges within your survey, but the ranges cannot overlap.

Ethnicity lets you select respondents according to race or ethnicity.

Education lets you select your respondents according to their level of education.

Employment Status lets you select the number of respondents you want to target by whether they are employed, unemployed, working fulltime or part-time, etc.

Household Income lets you select the number of respondents you want to target in each income bracket.

Parent allows you to target parents who have children under 18 years old.  

Geography allows you to assign target quotas for panelists in chosen states or demographic market areas (DMAs).

Single Quota sets a single criterion for panelists you wish to target. For example, choosing the Gender quota and selecting 50% males and 50% females will not take into consideration any other demographic factors.

Multiple Quotas sets multiple criteria for which panelists to target. For example, selecting a Gender quota and an Age quota will target people who meet both the Gender and the Age criteria.

Question Quota Limits You may create quotas within questions that set limits for one or more answers to a question. For example, if you have 100 respondents and set a quota of 50% for an answer choice, the 51st respondent and subsequent ones who select that answer will be terminated from the survey. You may create a quota limit on answer choices by inputting the limit in the “%” box to the right of the answer choice.